青少年成为网上购物大军中的新生力量

青少年成为网上购物大军中的新生力量

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青少年成为网上购物大军中的新生力量

作者：佚名文章来源：本站原创点击数：更新时间：2007-3-31

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Children are keen internet shoppers with more than half having bought something online, research has shown.
　　
　　Around 53 per cent of children aged between seven and 16 said they had purchased something over the internet, 10 per cent more than in 2004, according to Halifax.
　　
　　Boys were more likely to be internet shoppers than girls, with 60 per cent of boys saying they had bought items online, compared with just 46 per cent of girls.
　　
　　Unsurprisingly, older children were more likely to use the internet to shop than younger ones, with nearly three-quarters of 12- to 16-year-olds shopping online, compared to just 29 per cent of seven- to 11-year-olds who said they had bought something.
　　
　　More than half of children preferred buying things over the internet to buying them on the high street, while 61 per cent of those who had purchased things online said it was easier to buy certain items over the internet than in shops.
　　
　　However, boys were more likely to always prefer buying things online, while girls were more likely to still like the actual high street shopping experience.
　　
　　The most common items for young people to buy over the internet were CDs and tapes or computer games and equipment, both at 45 per cent, while 43 per cent of children had bought DVDs and videos and 37 per cent had bought gifts.
　　
　　Children spent most money on computer games and equipment, with 13 per cent saying they spent more than ?20 online on these items a year, followed by 12 per cent who spent more than ?20 a year on mobile phones and 11 per cent who spent the same amount on clothes.
　　
　　Cheryl Millington, head of savings at Halifax, said: "We are not only seeing the emergence of a generation of young consumers, but also keen cyber-consumers.
　　
　　"While children often lead the way in internet use within the family home, parents have an important role to play in ensuring they stay safe while online."

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