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Sony will release 15 new Bravia LCD TV from 40-inch to 70-inch
display featuring full high-definition display later this year.

Sony says it will introduce a new lineup of flat-screen televisions including the largest on the market in a bid to boost its mainstay electronics sales.

Introducing 15 new models of its Bravia line, Sony said its top-end flagship model with a 178cm (70 inch) screen will be the largest LCD television commercially available.

(Rival maker Panasonic is said to offer the world's largest plasma screen, 261 centimetres diagonally (2.4 metres by 1.4 metres), weighing 220 kilograms and costing $A105,000 - excluding installation.)

The new models will also have advanced technology that can eliminate fuzziness, Sony said.

Sony expects the retail prices to range from $US2360 for the cheapest 100cm (40 inch) model to $US35,000 for the top-end 178cm set.

Sony has said its plans to sell 10 million Bravia LCD TVs in the year to March 2008. Rival Sharp aims to sell nine million of its Aquos-brand LCD TVs in the same period.

Sony is forecasting a strong recovery in the current financial year as it goes through restructuring. It was hit hard in the previous year by recalls of faulty computer batteries and the huge cost of developing its PlayStation 3 game console.